Made with at least 95% natural ingredients
Clean with the power you expect from Clorox
Clean without harsh chemical residue (When used as directed)
For all washing machines including HE
I have a problem with these claims already, mostly the second, third and fourth points. The fact that it "clean with the power you expect form Clorox" basically means it works which I would hope it does since they are selling this stuff. "Clean without harsh chemical residue" *Use as directed* This means if you are not a goober and use too much at a time it should rinse off clean. Again I would hope so, it's laundry detergent! In regards to the last point, all laundry detergent works in all machines. HE detergent is just mega concentrated since the machine holds less soap in the dispenser. Really this is true.
I am going to be really tough on this product since I make my own laundry detergent and with a price tag of 11.99 (at Shoppers drug mart) for 30 loads compared to about $2 for 30 loads of home made stuff (That works fantastic IMO) this product going to be a hard sell to me. I guess if you are concerned about the environment or using natural products this may be more up your alley.
To put it bluntly, It works.
I like the smell of the stuff and it gets my clothes clean even when always using half a cap of detergent. Does it work well enough to be worth the extra cost? No, I don't think so.
Does it help the environment enough to be worth the extra cost. In my opinion, no, but if you are that concerned with the amount of soap in the water go for it. Peace of mind is expensive.
