411.ca

There are a fair amount of websites where you can read and write reviews for local businesses that are already full of users and information. In order to succeed in this market you need something that others don't have and in the world of websites that something always equals content.
411.ca lacks in this department. It could be because it's a newer website, it could be because it is trying to cater to a specific crowd, it could be because it is missing something.
Yes the website in question lets users review local businesses, both big names and mom and pop shops, and lets us read the reviews easily. The reviewer has the option to "recommend" the business or not, basically giving it a thumbs up or down depending on user opinion. This is all well and good but again I go back to content.
First thing I did when I logged in to the website was think of a business I would like to review; However, my favorite restaurant, Miso, was not found on their website. I tried to find a way to add it to no avail. Miso is a very popular Japanese restaurant in my city and to not be able to find it on this site was disheartening. I was able to review their less popular sister restaurant, Mooshiro, but why can't I review Miso?
I found the layout cumbersome and a little annoying, the search function is too broad and the look of the site is not pleasing to the eye.

While Google maps has reviews from businesses available in very few clicks and in a nice format, it includes more businesses and their reviews from a number of sites compiled in one place, I don't know why anyone would use 411.ca.  Stick with Google. It has everything, including content.

This review was for Bzzagent.com.